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Why Context Is Important In Storytelling

Why Context is Important in Storytelling

The other night my 18 year old son and I watched Quentin Tarantino’s Once Upon a Time in Hollywood. It is a thoroughly enjoyable movie, premised on the simple notion of what would have happened if the murderous Mansion Family had not ended up at the Polanski/Tate house but instead at their neighbour’s.

Image of Microsoft employee discussing the power of storytelling with Doug Keeley

How Microsoft Uses Stories to Transform their Culture

When CEO Satya Nadella took over the reins of Microsoft in 2014, the company was in dire need of a makeover. The stock had not moved in years. Its aggressive, competitive culture had created a cadre of mostly white male leaders fighting over their fiefdoms. And it had grown complacent relying on revenue from Windows.