Meet Doug Keeley
I have been a business storyteller since I worked on my first conference at age 16. In my 20s I opened what grew into a large global communications agency, working with Fortune 500 companies to help them tell stories and not just dump information on people.My company produced thousands of events and I saw PowerPoint take over. I also learned that in a typical audience, different people like different things, so having one guest speaker with one story is very risky. And even great speakers rarely caused any behaviour change.
In 2004 I decided it was time to take on a new challenge: to get business storytelling back into my clients’ cultures and into conferences. I would help them make storytelling a strategic tool in their business,
I have built a library of almost 100 amazing video stories which I narrate live onstage to create an experience that no other speaker does. These stories are about people, companies and ideas that have changed the world. They blow people’s minds. I select the most appropriate for every audience and tie them tightly to the conference message.
My clients often bring me back many times because I can change the stories to give a new experience, but add value because I learn their business and get to know their people.
WHY STORIES WORK
Stories are the oldest and stickiest form of human communication. We have been telling verbal and visual stories since we lived in caves. In fact, we process the information around us into stories – it is how we make sense of the world.
Yet, sadly, modern businesses are the first human tribes to not use stories as part of their culture. They suffer because of it.
We all sit through endless presentations full of assertions and facts with bad PowerPoint and forget them the minute they are over. We even have a phrase that everyone in business knows – Death by PowerPoint – for which the only solution is to integrate good stories.
And yet few business people do. Over 90% of businesses say that communication is one of their biggest challenges, Yet few spend the time or resource to integrate stories into their communication.
Storytelling is what I do. Not fairy tales or hero’s quest stories. Business stories. Short, practical stories that connect with people on both an emotional and intellectual level.
Most great sales people are good storytellers. Most great leaders are good storytellers. All great cultures have stories as their glue.
So what are your stories? What are your company stories? Who tells them? Who knows them?
If you don’t know, you’re missing one of your most important assets.